I remember how horrified my husband’s mother was when I told her I was going to breast feed our son when he was born. She had bottle fed all of her babies and had really “bought” into the advertising that had been geared towards women of her generation. That advertising expounded on the scientifically created formula which was designed for maximum brain development. She was terrified that I would harm our son if I fed him breast milk. Besides, how would I know how many ounces he was getting?